Today, customers have become accustomed to online shopping. It is thanks to the strong development of information technology and the careful investment of websites selling products and services.
If you are cherishing a business project or want to increase sales in your store, digital marketing strategies for your website are indispensable. So what is digital marketing? Which digital marketing strategies are suitable for e-commerce websites? Let Magepow learn through the article below.
1. What is digital marketing?
In today’s context, the term digital marketing is no longer unfamiliar to business enterprises. It’s an important role in generating the revenue of the business.
Digital marketing is the activities of promoting products/services/brands of enterprises through digital means to influence the buying process of customers.
Through the internet, businesses can use websites, online advertising tools, social networks, and email to reach target customers.
This is one of the types of marketing that e-commerce businesses cannot ignore.
2. Popular forms of digital marketing
After understanding what Digital Marketing is, we can see that this digital marketing method includes many different marketing strategies. It is important to distinguish all of them and find the optimal method to apply.
Depending on your marketing goals and strategy, you can choose the right communication channel:
- SEM (Search Engine Marketing)
- Content marketing
- Social media marketing
- Email marketing
- Affiliate marketing
- Mobile apps
- Video marketing
3. Effective digital marketing channels for Magento e-commerce stores
E-commerce is an industry with low barriers to entry and a very competitive market.
Before deciding to choose the form of digital marketing to apply to businesses, administrators need to research and choose the appropriate form with the marketing strategy to achieve the best effect.
SEM – Search Engine Marketing
SEM in the general sense is marketing on search engines
SEM includes common forms:
- SEO ( Search Engine Optimization)
This is a set of methods to help improve website rankings on search engine results pages (SEPs).
Every year, customers search a lot of information about products and services on search engines such as Google, Bings, … SEO activities help your website position higher than competitors. Competition, reaching more customers. SEO helps increase user traffic to the website, thereby increasing conversion rates and revenue for your business.
- PPC or CPC Pay per click
PPC is the term in Google adswork – a form of online advertising that helps your website appear on search engine pages quickly by paying money. The cost per click on an ad is called CPC.
SMO (Social media marketing)
Social enterprises are focused on developing thanks to the ability to connect directly with specific groups of customers. Social marketing is ranked in the 8 most popular marketing categories chosen by most businesses.
With e-commerce stores, you can completely introduce your products to customers through some popular social networking channels like Facebook. Youtube, Twitter, … If you reach the right potential customer communities, social marketing will be a communication channel to help your business make a lot of profits.
Content marketing in e-commerce is a natural approach to customer sales and more effective sales. What you need to do is create useful content that engages customers. Through that content, you can navigate customers to your products or services.
Affiliate is an online business model similar to the affiliate model. You can link with individuals and organizations that own a website with great hits, able to run ads to order … to promote your products/services. When you receive an order from these affiliate websites, you will pay a commission fee to them.
This is a marketing channel used by many world-famous e-commerce floors thanks to its convenience and efficiency.
Online shopping trends of customers change from day today. The correct application of digital marketing for an eCommerce website will help you reach more potential customers, thereby improving your store sales. Good luck!